Description

🔹 What the Client Receives

You receive a structured, data-driven segmentation system that reveals how to reach each audience group with precision.
Instead of one broad audience, you’ll have a clear map showing who is ready to buy now, who needs nurturing, and who is exploring the brand — allowing for smart budget allocation and stronger conversions without overspending.

🔹 What’s Included

• Deep analysis of customer data and digital behavior (if available)

• Segmentation by engagement level, interest, and demographics

• Prioritization of target groups for each advertising campaign type

• Message-matrix creation for every segment (what to say, to whom, and how)

• Ad platform setup parameters (Meta, Google, TikTok, LinkedIn, etc.)

• Creative and content format recommendations per group

• Strategic advice on personalization and messaging frequency

🔹 Delivery Format

• Segmentation report (PDF + Excel) detailing all key audiences

• Interactive spreadsheet with filters for demographics and behavior

• Video presentation (up to 20 minutes) explaining logic and findings

• Optional quarterly update to refresh segmentation with new data