Description

🔹 What the Client Receives

You discover what truly drives your customers — their emotions, beliefs, and inner motivations.
This service reveals why people buy your product, what emotional barriers or triggers influence their decisions, and how to design communication that builds trust, empathy, and long-term loyalty.

🔹 What’s Included

• Psychographic analysis: lifestyle, values, attitudes, worldviews

• Behavioral analysis: content preferences, engagement habits, frequency of interaction

• Emotional trigger and resistance mapping

• Audience segmentation by psychological type (rational, emotional, impulsive, etc.)

• Tone of voice recommendations for each group

• Sample creative concepts and ad messaging examples for each persona type

• Visual and color palette recommendations for content alignment

🔹 Delivery Format

• Psychographic report (25–40-page PDF) with infographics and visuals

• Google Slides presentation with summarized insights per segment

• Video briefing (15 minutes) explaining patterns and creative implications

• Optional interactive audience map (Miro or Notion) for collaborative use